McD Case Study Essay Example

McD Case Study Essay rMcDonald’s – Business Strategy in India Case Study Abstract This case study discusses how McDonald’s India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain and pricing strategy. Table of Contents 1. Introduction 2. McDonald’s entry into India 3. Exhibit I: McDonald’s – Country – Entry Year 4. The Indian Market – Top 10 per cent of the busiest markets globally 5. Localization Strategy . McDonald’s JV in India 7. Initial Challenges – ‘Culturally Sensitive’ Food 8. Understanding Indian Customs and Culture 9. An Indianized Menu, Re-engineered operations and no beef burger 10. Competition – Major Competitors in India and Globally 11. McDonald’s – Quick Facts 1 2. Time line of McDonald’s in India 13. Pricing Strategy – The Rs-20 trap and ‘Purchasing Power Pricing’ 14. Kiosks at store entrances for customers in a hurry 15. Home Delivery – McDonald’s Delivery Service or McDelivery 16. Out-of-home Breakfast – International McDonald’s format with local taste 17. McDonald’s Supply Chain Management (SCM) 18. Unique cold chain 19. Cutting costs 20. Exhibit II: McDonald’s Suppliers in India 21. Exhibit III: The Menu at McDonald’s India 22. Exhibit IV: McDonald’s – Early History and Growth 23. Exhibit V: Principles to McDonald’s business success 24. Questions for Discussion Case Study Keywords: Fast-food Retailing, McDonald’s India, Joint venture, Amit Jatia, Vikram Bakshi, localization strategy, pricing strategy, McIndia, quick service restaurants, cultural adaptation, local culture, supply chain management, SCM, McDelivery, unique cold chain Case Questions for Discussion 1. McDonalds has become the poster brand for recession-resilient business. What is McDonald’s doing right in India? What elements of its business strategy are working for it and how does it manage to get more out of its stores? 2. Does local adaptation contribute to business growth in a country? Explain McDonald’s efforts to adapt to the local culture in India. What challenges did McDonald’s face in India? 3. Have you ever visited a McDonald’s store? Compare and contrast your experience with another quick-service restaurant or fast-food joint you visited earlier. How can McDonald’s improve? Should it alter its strategy? Case Updates/Snippets World’s leading food service retailer – McDonald’s has more than 32,000 restaurants serving over 50 million customers each day in more than 119 countries. * McDonald’s competitors in India – McDonald’s competes with fast food chains like Pizza Hut, Domino’s Pizza, Pa pa John’s, Nirula’s and KFC in India. * McDonald’s Supply Chain – McDonald’s has a dedicated supply chain in India and sources 99% of its products from within the country. The company has strong backward integration right up to the farm level. * Quick service restaurants in India – By October 2009, McDonald’s India had more than 170 quick service restaurants in India. We will write a custom essay sample on McD Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on McD Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on McD Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Domino’s Pizza, which began operations in India in January 1996, has over 275 stores across 55 cities in the country. KFC has 46 restaurants across 11 cities in India. (KFC is one of the 5 brands owned by Yum!. KFC is a $12 billion global brand and a leading quick-service restaurant (QSR) in many countries. ) Nirula’s, one of India’s oldest food chains (completed 75 years in service in March 2009), has a network of around 62 outlets in five states across Northern India. Nirula’s, established in 1934 has interests in hotels, restaurants, ice cream parlours, pastry shops and food processing plants. Nirula’s was the first to introduce burgers in India. * Food Industry in India – In India, food industry and particularly informal eating out market is very small. In India, over quarter of a million customers visit McDonald’s family restaurants every day. The Indian fast food market is valued at $1-billion (Rs 4,547 crore) aprrox. * MFY (Made for You) food preparation platform – MFY is a unique concept (cooking method) where the food is prepared as the customer places its order. All new upcoming McDonald’s restaurants are based on MFY. This cooking method has helped McDonald’s further strengthen its food safety, hygiene and quality standards. McDonald’s has around 10 MFY restaurants in its portfolio. * How McDonald’s manages to keep its prices down? – Fast-food chains face a tough time balancing between margin pressures and hiking prices which can hurt volumes. Consequently, the chains have to increase rates or rework their strategies. Affordability has been the cornerstone of McDonald’s global strategy. Some of its measures to achieve this include – Bulk buying, long-term vendor contracts, and manufacturing efficiencies. McDelivery Online – In India, McDonald’s first launched home delivery of meals in Mumbai in 2004. McDonald’s now has plans to launch web-based delivery service in India (across 75 McDelivery cities) in 2010, a pilot for which has already been tested by it in Hyderabad. The company hopes to add 5 per cent to sales via Web delivery. McDo nald’s web-based delivery model will be based on serving the customer quickly wherein the drive time does not exceed seven minutes because its food has to be eaten within ten minutes of preparation. The footfalls in India are amongst the highest in the world, but the average bill is amongst the lowest. At present (March 2010), Domino’s Pizza (operated by Bhartia Group-promoted Jubilant Foodworks under a master franchise agreement) has a 65% market share in the home delivery segment. * Most Preferred Multi Brand Fast Food outlets: In 2009, McDonald’s India won the CNBC Awaaz Consumer Awards for the third time in the category of the Most Preferred Multi Brand Fast Food outlets. * McDonald’s India in 2010 – In 2010, McDonald’s India plans to open 40 more outlets. The company has also earmarked a budget of Rs 50-60 crore to market its new products and initiatives for consumers. Its new marketing campaign is titled – ‘Har Chotti Khushi Ka Celebration’ – in other words ‘celebrate little joys of life’ where it positions McDonald’s as a venue for enriching life of consumers. In South India, McDonald’s has 29 outlets and plans to add 10 more by end of 2010. * Taco Bell in India – In March 2010, Taco Bell, the Mexican specialty chain owned by US-based fast food brands operator Yum! Restaurants launched its first outlet in Bangalore, India. The company which also operates brands like Pizza Hut and KFC plans for contract farming to open up to 100 outlets by 2015 and also expand into Tier-II and -III Indian cities eventually. * Local Vegetarian Menu: In India, McDonald’s does not offer pork or beef-based products. It’s menu is more than 50 per cent vegetarian. The fast food retail chain has separate production lines and processes for its vegetarian and non-vegetarian offerings. * High Real-Estate costs in India: In many countries, in a Quick Service Restaurant (QSR) a customer comes in, buys and then leaves. This is known as a revolving door concept. But an Indian customer believes in a dine-in culture. This adds to the real estate costs which goes as high as 20-25 per cent as compared to 10-15 per cent globally. * The most important meal for QSRs- Morning Meals (Breakfast):According to market research company, the NPD Group, breakfast accounted for nearly 60 per cent of the restaurant industry’s traffic growth over the past five years in the U. S. Quick service restaurants sold 80 per cent of the over 12 billion morning meals served at US restaurants for the year ending in March 2010. OOH Branding: According to Rameet Arora, senior director – marketing, McDonald’s India (West and South), McDonald’s India may be the largest out-of-home branding (OOH) in the country. McDonald’s India has restarted OOH (out-of-home branding) after a 7 to 8 year break to reach to their target group. * Employees and Customers: In India, McDonald’s employs 5,000 peopl e and serves half a million customers a day via its 169 family restaurants. McDonald’s has 85,000 employees and serves 2. 5 million customers a day in the UK.

Deregulating Telecommunications

Deregulating Telecommunications Until the 1980s in the United States, the term telephone company was synonymous with American Telephone Telegraph. ATT controlled nearly all aspects of the telephone business. Its regional subsidiaries, known as Baby Bells, were regulated monopolies, holding exclusive rights to operate in specific areas. The Federal Communications Commission regulated rates on long-distance calls between states, while state regulators had to approve rates for local and in-state long-distance calls. Government regulation was justified on the theory that telephone companies, like electric utilities, were natural monopolies. Competition, which was assumed to require stringing multiple wires across the countryside, was seen as wasteful and inefficient. That thinking changed beginning around the 1970s, as sweeping technological developments promised rapid advances in telecommunications. Independent companies asserted that they could, indeed, compete with ATT. But they said the telephone monopoly effectively shut them out by refusing to allow them to interconnect with its massive network. The First Stage of Deregulation Telecommunications deregulation came in two sweeping stages. In 1984, a court effectively ended ATTs telephone monopoly, forcing the giant to spin off its regional subsidiaries. ATT continued to hold a substantial share of the long-distance telephone business, but vigorous competitors such as MCI Communications and Sprint Communications won some of the business, showing in the process that competition could bring lower prices and improved service. A decade later, pressure grew to break up the Baby Bells monopoly over local telephone service. New technologies- including cable television, cellular (or wireless) service, the Internet, and possibly others- offered alternatives to local telephone companies. But economists said the enormous power of the regional monopolies inhibited the development of these alternatives. In particular, they said, competitors would have no chance of surviving unless they could connect, at least temporarily, to the established companies networks- something the Baby Bells resisted in numerous ways. Telecommunications Act of 1996 In 1996, Congress responded by passing the Telecommunications Act of 1996. The law allowed long-distance telephone companies such as ATT, as well as cable television and other start-up companies, to begin entering the local telephone business. It said the regional monopolies had to allow new competitors to link with their networks. To encourage the regional firms to welcome competition, the law said they could enter the long-distance business once the new competition was established in their domains. At the end of the 1990s, it was still too early to assess the impact of the new law. There were some positive signs. Numerous smaller companies had begun offering local telephone service, especially in urban areas where they could reach large numbers of customers at low cost. The number of cellular telephone subscribers soared. Countless Internet service providers sprung up to link households to the Internet. But there also were developments that Congress had not anticipated or intended. A great number of telephone companies merged, and the Baby Bells mounted numerous barriers to thwart competition. The regional firms, accordingly, were slow to expand into long-distance service. Meanwhile, for some consumers- especially residential telephone users and people in rural areas whose service previously had been subsidized by business and urban customers- deregulation was bringing higher, not lower, prices. This article is adapted from the book Outline of the U.S. Economy by Conte and Carr and has been adapted with permission from the U.S. Department of State.

Kennedy Last Name Meaning and Origin

Kennedy Last Name Meaning and Origin The Irish and Scottish surname  Kennedy  has more than one possible meaning or etymology: A name that means ugly head, a surname derived  from the  Anglicized form of the Gaelic name Ó Ceannà ©idigh, meaning descendant of Ceannà ©idigh.  Ceannà ©idigh is a  personal name derived from ceann, meaning head, chief or leader and à ©idigh, meaning ugly.An  anglicized form of an Old Gaelic personal name Cinneidigh or Cinneide, a compound of the elements cinn, meaning head, plus eide,  translating variously as grim or helmeted. Thus, the Kennedy surname could possibly be translated as helmet head. Kennedy is one of 50 common Irish surnames of modern Ireland. Surname Origin:  Irish,  Scottish (Scots Gaelic) Alternate Surname Spellings:  KENNEDIE, CANNADY, CANADY, CANADAY, CANNADAY, KENEDY, OKENNEDY, CANADA, KANADY, KENNADAY, KANADAY Interesting Facts About the Kennedy Surname The OKennedy family were an Irish royal dynasty, a sept of the Dl gCais, founded in the Middle Ages. Their founder was the nephew of  High King  Brian Boru  (1002–1014). It is said that the famous  Kennedy family  of the United States descends from the Irish OKennedy clan. Where in the World Is the Kennedy Surname Found? According to WorldNames public profiler, the Kennedy surname is most commonly found in midwest Ireland, specifically the counties of Kerry, Limerick, Tipperary, Waterford, Kilkenny, Laois, Offaly, Kildare, Wexford, Carlow, Wicklow and Dublin. Outside of Ireland, the Kennedy surname is most commonly found in Australia, and in Nova Scotia, Canada. Famous People With the Surname Kennedy Joseph Patrick Kennedy -  American businessman, investor, and politician, and father of President John F. Kennedy, Senator Robert F. Kennedy, and Senator Ted Kennedy.John F. Kennedy - 35th president of the United StatesFlorynce Kennedy - American lawyer, activist, civil rights advocate and feministGeorge Kennedy - American actor Genealogy Resources for the Surname Kennedy Kennedy Society of North AmericaSeveral hundred active members belong to this society,  a non-profit social and historical organization interested in the Scots, Scots-Irish, and the Irish Kennedys (including spelling variations,) and their descendants who came to America. Kennedy Family Genealogy ForumSearch this popular genealogy forum for the Kennedy surname to find others who might be researching your ancestors, or post your own Kennedy surname query. Kennedy Family DNA ProjectA Y-DNA project set up on FamilyTreeDNA to utilize DNA testing to help prove a family connection between Kennedys and related surnames when a paper trail cannot be established. FamilySearch - Kennedy GenealogyExplore over 3.8 million results, including digitized records, database entries, and online family trees for the Kennedy surname and its variations on the FREE FamilySearch website, courtesy of the Church of Jesus Christ of Latter-day Saints. Kennedy Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Kennedy surname. DistantCousin.com - Kennedy Genealogy Family HistoryFree databases and genealogy links for the last name Kennedy. References Cottle, Basil. Penguin Dictionary of Surnames. Baltimore: Penguin Books, 1967. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. New York: Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. New York:  Oxford University Press, 2003. MacLysaght, Edward.  Surnames of Ireland. Dublin: Irish Academic Press, 1989. Smith, Elsdon C. American Surnames. Baltimore: Genealogical Publishing Company, 1997.

What you think quality is and your perceptions of quality Essay

What you think quality is and your perceptions of quality - Essay Example Quality is a highly desirable concept that is normally and sometimes wrongly associated with money especially in matters of ostentation goods. People have been known to buy products, especially jewelry for exorbitant prices simply because they are stocked in high-end stores, others purchase the same in different shops for lower prices but the two stores may be selling identical products. The word is normally used in business and advertising by firms that wish to convince their customers that their products and services are the best. However, despite the term being relative, in many commodities the standards of quality set are quite inflexible and have to be enforced. This is because the quality of goods such as food, medicines and construction materials cannot be compromised and for any of these and other commodities whose misuse could lead to damage or loss of life and property. Therefore, quality cannot be left in the hands of money-minded producers of uniformed consumers. As a result, many countries have quality assurance bodies mandated with the task of licensing products and declaring them fit for consumption, or use before they can be allowed into the distribution chain. One of the main hindrances to achieving to achievement of quality standards is the increasing rate at which goods are pirated, and fake products are passed for the real products. This costs th e manufactures millions each year and risks customer’s lives by selling them substandard

Oceanographt- Chapter 11 Essay Example | Topics and Well Written Essays - 500 words

Oceanographt- Chapter 11 - Essay Example However, their individual inertias keep them apart so that they cannot smash or interfere with each other’s orbiting track. In addition, I have also learnt that, tides’ forces similar to wind can be useful in energy production, though this venture has not received adequate funding and implementation. This is especially in US, where despite Roosevelt outlining benefits, which the state can attain from utilizing tides’ energy, the regime during then failed to embrace this idea. The state refused funding the venture despite seeing its benefits in France, though US regime’s then decline was due to differences emanating from its parties’ varying policies held by each side. The excerpt contends that, among the numerous benefits, which the state utilize tides; the dominant encompasses traditional shipping though presently there are improvements. Since, they have resulted to utilizing diesel driven equipments that are faster than traditional yachts. The intriguing aspect encompasses how tidal friction leads to the slowing of earth’s turning. Since, the daily action of these tides normally entails immense energy expenditure, which in turn dissipates it as heat; hence, slowing earth turning by hundredths of a second in every century. Consequently, this has prompted the earlier one year that had approximately between 400 to 410 days to reduce as well as its day duration, which presently comprise of long days. This is because the moon faces one side, hence prompting one day in the moon to be almost a month comparable to earthly time. It is also intriguing how tides’ actions array aquatic lives forms into diverse categories according to their species and size. This is evident in the chapter’s illustration depicting grunion at the shore though proven scientists’ studies contend this is a process of this fish’s species

Big Time Toy Maker Essay Example for Free

Big Time Toy Maker Essay Chou and BTT had a contract at the point they agreed to all the terms. By including the obligations of the parties and the terms of the agreement, the manager showed objective intent. A written contract was not necessary since this was a contract primarily dealing with services to distribute the game, not a production contract or a sales contract. Had it involved a goods contract to buy or sell, which under the Statutes of Frauds would not be a contract until all the terms were laid out in writing; that occurred when the manager from BTT emailed the terms which would have included his electronic signature and thus would have sealed the contract between the two. Also, if the contract is under common law, then the mailbox rule would say it went into effect when it was sent, not received. What facts may weigh in favor of or against Chou in terms of the parties’ objective intent? There are a few facts that weigh in favor of Chou. First, three days prior to the end of the 90 day exclusive negotiation rights agreement, they reached an oral agreement and then shortly thereafter, a business email from a BTT management representative was sent to Chou with the specifics of the agreement. The email stated â€Å"that all of the terms had been agreed upon. † BTT also subsequently requested Chou to send them a draft distribution contract spelling out the specifics of the agreement that the email from the BBT manager sent to Chou. Finally, distribution of Strat would have exceeded the 500. 00 limit (Amended UCC  § 2-201(1)) of the Statute of Frauds. The fact that may weigh against Chou is that the contract never had an actual signature on it. Does the fact that the parties were communicating by e-mail have any impact on your analysis in questions 1 and 2? Yes, communication via email in today’s business world is considered a normal mode of business communication. The UETA, the Uniform Electronic Transaction Act states that electronic correspondence is a valid form of communications while conducting business, and that electronic signatures and documentation satisfy the need for written records or signatures. When the terms and specifics of the agreement were laid out via email and both parties agreed upon the agreement through email, it then became a written agreement, and therefore enforceable. What role does the statute of frauds play in this contract? None, since it is a services contract for distribution rights. The Statute of Frauds only comes into play if it is a goods contract. If it is deemed by the court to be a goods contract then the written requirement, the all terms included requirement and the signed by the sender all have been met by the email with its electronic signature of the manager representing BTT. Could BTT avoid this contract under the doctrine of mistake? Explain. Would either party have any other defense that would allow the contract to be avoided? No, since a mistake is required to involve a â€Å"basic† assumption involving the terms on which the contract was made. BTT would not try to argue that they were mistaken on the price, time frame and obligations of both parties since their manager had sent an email stating that both parties where in agreement in all those areas. Generally, in the absence of disagreement on one or several of the essential terms, the courts will not allow a unilateral Mistake to be considered and expects mutual mistake. Chou might try to avoid the contract if he had a better offer he could just let the matter be dropped since BTT wanted out of the contract Assuming, arguendo, that this e-mail does constitute an agreement, what consideration supports this agreement? Chou would benefit by having his product distributed for sale throughout the network of retail and wholesale outlets that BTT as a board game company had at their disposal. BTT would benefit by charging their cut for distributing the game to these outlets. At the end of the scenario, BTT states that it is not interested in distributing Chou’s new strategy game, Strat. Assuming BTT and Chou have a contract, and BTT has breached the contract by not distributing the game, discuss what remedies might or might not apply. Compensatory damages – Chou could recover actual out of pocket which may include the original $25,000 due to BBT not acting in good faith but would also include loss of estimated potential profits. b. Specific Performance – Since this is a services contract the court may order BTT because of their total breach to fulfill their obligation to distribute the game OR substitute performance under the doctrine of accord and satisfaction where they might agree to product the game instead of distribute it OR they could agree to a discharge through novation where BTT finds an acceptable 3rd party who agrees to distribute the game. . Delegation – BTT could substitute another company to distribute the game but as delegator BTT would still be liable if their delegate failed to perform. d. Injunctive Relief – The court could issue and injunction forbidding BTT from distributing a similar game, producing a similar game or financially benefiting from a similar game to pr otect Chou from suffering due to their intimate knowledge and trade secrets relating to the disclosures during initial negotiations.

Kessler’s Philosophy of Education :: Educational Educating Teaching Essays

Kessler’s Philosophy of Education The dictionary defines the word philosophy as the general principles or laws of a field of knowledge, activity, etc. I, myself define philosophy as my beliefs, values, and opinion on a subject. Specifically in this paper, the subject I will be speaking about is my philosophy of education. What is my philosophy of education you might be asking? I will answer this question as well as talk about many other aspects of education. These aspects include the nature of students, the nature of knowledge, the purpose of public education, method, and curriculum. The first aspect of education I am going to talk about is the nature of students. I agree with Rousseau that people are born innocent, neither good nor evil. I also agree with Rousseau in that a person’s environment determines whether they are good or evil. For example, if you grow up in a stable home with a family with good moral values and beliefs, then you are most likely to have those same morals and beliefs and be a good person. However, if you grow up in a family with no morals and no standards and grow up in a home of crime, then you are more likely to follow in your family’s footsteps and be an evil person. I also believe that not all people are born with the same intelligence. Everyone is different; no two people have the same intelligence. Different people can grasp certain things easier than others can. Some people are just born good at doing something while others have to work a little harder to achieve a certain goal. The nature of knowledge is either relative or absolute. I feel that the nature of knowledge is relative. I believe, as Rousseau does in that each person needs to construct his or her own knowledge rather than memorizing something. I think it is important to learn from experience, not just learn from memorizing a map, or memorizing science or geography. People need to create their own knowledge and they can do this by learning from experience. I myself always found it easier to learn from my own experiences rather than to sit and try to memorize something and then apply it.

Financial Aid is Not Always the Answer Essay

The United States is known for getting involved in affairs that does not concern them all in the name of foreign policy. Nonetheless, its stance regarding its foreign policies have undoubtedly helped other nations especially those economically-challenged at the same time serving the US’ own interest. However, its policy in relation to Armenia and the so-called Armenian Genocide is nil to the least. As it is the United States’ aim to help Armenia, it has not yet officially recognized that the Armenian Genocide indeed occurred. Admittedly, democracy in Armenia is still a work in progress and it still has a long way to go especially now that elections are set this year. The United States despite its hesitation to fully acknowledge the atrocities committed by the Turks in 1915 and even until now against the Armenians, can nevertheless help in aiding Armenia and put a stop to the Armenian genocide. There is no easy way but to go head on. The first step would be to appoint and send an Ambassador that fully knows and understands the situation and plight of the Armenians. When John Evans, Ambassador to Armenia used the word â€Å"genocide† in public to describe the deaths of some 1. 2 million Armenians at the hands of the Ottoman Turks, this prompted a controversy that eventually cost Evans his job. Although none of the Ambassadors, other than Evans has affirmed and recognized the Armenian genocide during Senate confirmation hearings, it is imperative that the members of the diplomatic corps or nominees for the ambassador post must recognize and understand as well as refer to the Armenian genocide. Once this is done, other forms as well as policies of aiding will soon follow. Nonetheless, it cannot be denied that despite the aids sent by the United States, totaling to $75 million seemed to be not working at all. In fact, instead of going back to their national homeland, Armenians have left the country, including the 30 percent of its working population. The country is wrought with corruption and poverty and despite the immense aid provided from foreign sources, the country seems like it has just recovered from the genocide. Hence, in order to help the Armenians, change must start from within the country because admittedly even if foreign aid would still continue, it would still be useless considering that the money for aid sent is not used for the growth of the country. The United States has supported the Georgians and the Ukrainians in their quest for change in their respective countries. If it will support, even encourage the Armenians in its quest for a revolutionary and peaceful change, through its policies, perhaps it could help the Armenians who are still languishing in poverty and corruption. Therefore, the financial aid that it is providing for the Armenians is not the way to aid the Armenians and the victims of genocide. It is to help them shape their internal policies and shape the country into a clean and habitable homeland. The bottom line for this is: if we really want to help the Armenians and the victims of genocide, then it is imperative that we recognize what happened in 1915 as it is – genocide in the least. The Armenian Genocide undoubtedly has prompted the first large-scale international human rights movement in the United States and financial aid is not just enough, we have make sure that this does not happen again, not only in Armenia but in other countries as well to which the United States has vested interests.

Allah — the Almighty, the Most Merciful, the Most Beneficent

Allah — the Almighty, the Most Merciful, the Most Beneficent This earth whereupon we live and breathe, the sky wherein we look at the numerous stars of small and large sizes twinkling, the sun that blazes and gives us light and energy, the moon that emits soothing lights and allures us and above all numerous other beings that we see around us; the twittering of birds, the cattle grazing in the vast pastures, the air which is utmost essential for our survival, the mountains whereupon we go for recreation and touring purposes, the eruption of volcanoes, the gliding waves of rivers, the bulging , frothing and roaring water of the oceans, the pointed cliffs and high and low ridges of the mountains, the calm and quiet vales and dales, the vast unlimited dry sandy tracts of the deserts blooming wherein flowers in the thorny bushes; all these things to whom we can see with our eyes and that are beyond our sight tell us that there is a Almighty being who has created all these things and running all the matters of this universe and all other universes to whom we have not been able to get to by now despite so much advancement of the present day society, make us know that it is He the Almighty Allah who is administering all beings — material or immaterial — alluring or non-alluring —fanciful or otherwise — being or non-being — all the bounties essential to the human beings with much ease and comfort and whatever qualms and colours, hue and queue occurs in this world is of the Commandments of His supreme Being — who is One and Alone and none else is like Him and to whom all purities and praises belong to Him. The more we, as being human beings, think of him come to know that it is He — the Allah Alone and Almighty, who has made this earth and its beings and other universes that are off of our vision and sight. The coming of seasons and its turning into the summer into fall, fall into the spring, spring into winter and winter into rainy season — and all the bliss and bounties th at take place out of this change and whose benefit we get in the form of corns, fruits and cereals and what not and it is He who has accorded us the title of Ashraful Makhlooqaat, the superior being among all other beings of the universe. The whole universe that is in our sight and beyond is subservient and subordinate to His Command and Will who is the Most Merciful, the Most Gracious and the Most Powerful than all other beings. His blessing and bounties are in abundance. He has given us tongue to speak of, eyes to see to, ear to listen to, and legs to move and walk from one place to another place and above all the brain to ponder over, to utilize according to our own contemplation so that we could ponder over His Being who is One and none else is like Him and all other things and beings that He has created for our use and utilization. If anything among His bounties we get loss we cannot regain that if He doesn’t intend so but if He wills we can have; time and tide does not affect on it. It is the common perception, such as, a patient who cannot see, since the doctor has operated upon his eye successfully so he has gained his vision but it is not so rather it is Allah who gave the wisdom to a doctor that he became able to operate upon successfully and hence the patient regained his vision and not the doctor who operated upon but the Allah who willed so and therefore the cure took place. If Allah didn’t will so there was none on the earth to recover his eyesight. In the like manner, whatever changes and vicissitudes and ups and downs take place anywhere in this world all that happen owing to His Commandments and Wills and not due to any other being whatever powerful that might be. He is so merciful and gracious that he demands us nothing except that we, the human beings, obey his Commandments and Orders as he desires of us so that he could shower his blessings and benedictions that he has created for those who obey him without nay and oblige him with much sincerity and uprightness and who serve his other beings according to his commandments and guidance as he has laid down in the Holy Quran and as to which the Holy Prophet, Hazrat Muhammad (peace be upon him) has preached and practiced and has asked us the human beings to act upon. We, being true Muslim, must adhere to His All Commandments by the core of our hearts so that He may forgive us; bestow on us His numerous bounties in this world and the world hereafter.

Three Major Psychological Disorders essays

Three Major Psychological Disorders essays There are many Psychological Disorders: Bipolar Disorder; Generalized Anxiety Disorder; Obsessive-Compulsive Disorder; Panic and Agoraphobia Disorder; Schizophrenia.... Disorders like depression, neuroses, anxiety disorders, psychosomatic diseases, posttraumatic stress disorders, are very common in the adult population. Depression and anxiety disorders may affect heart rhythms, increase blood pressure, and alter blood clotting. They can also lead to elevated insulin and cholesterol levels. These risk factors, with obesity, form a group of signs and symptoms that often serve as both a predictor of and a response to heart disease. Furthermore, depression or anxiety may result in chronically elevated levels of stress hormones, such as adrenaline. As high levels of stress hormones are signaling a "fight or flight" reaction, the body's metabolism is diverted away from the type of tissue repair needed in heart disease. In this paper we will look closer at three major psychological disorders: depression, anxiety and schizophrenia. We take a look at four main points of the disease: a) Clinical Presentation, b) Risk Factors, c) Epidemiology, d) The Role of Culture. Mood Disorders Mood disorders clearly demonstrate a disturbance in emotional reactions or feelings. Almost all psychological disorders have an impact on mood or affect, but the major symptom of these disorders is the intensity or extreme nature of the mood. While we all experience occasional highs and lows, mood disorders, also known as affective disorders, are characterized by their extremes in both intensity and duration. Even at their most intense, however, symptoms of affective disorders are often misinterpreted as merely mood swings. Worse, affective disorders are sometimes considered personality flaws rather than real medical conditions. The truth is that mood disorders are treatable medical illnesses caused by a complex interacti...

Ancient Greece The story of Medea

Ancient Greece The story of Medea Essay In Ancient Greece, the name of the monstrous murdering mother Medea was well- known. The story of Medea, the mysterious sorcerer-princess who helped Jason steal the famous Golden Fleece from her father, is a mythical romance with a terrible, terrible ending. Splendids new creative adaptation puts the audience at the heart of the performance, as a twenty-first century chorus presents a timeless tale of passion, betrayal and revenge. The performance took the audience through all sorts of emotions, as the story of a mother and wife took revenge on her hero husband that betrayed her by cheating with a princess. Medea takes revenge so far and even though she is banished from her city, she takes the ultimate revenge on Jason killing her own children. Although the play had many characters and a chorus, there was only 3 actors in whole performance. These 3 actors managed to multi-role play perfectly by using such simple ideas that made the audience recognise the characters they were playing easily. One of the most recognised and in my opinion, effective way they managed to change characters was by using scarves. It wasnt a complicated fiddling about changing clothing, it was a simple scarf and a belt. When the actors were being narrators or not performing, they wore these scarves in a different way each time to represent the character that they were playing. All of the costume changes were to the audience and sometimes they would tuck the scarf in their belt, to represent a strong character, like a hero. Other times they would be storytelling and wrapped the scarf around their heads to represent an old granny telling a old story. I thought this was highly effective and a creative way of adding to a character. It made the transitions between characters simple and it only took minimal seconds to change the way they wore the scarves. As soon as they placed the scarf differently, the actors switched instantly and stepped into the shoes of the characters. It was clear that they didnt need a big costume change for you to imagine the character because using the scarf was just effective enough. For me, it seemed like one of those ideas that you would think why didnt I think of that because it was an unique way of changing character. Another way the actors used multi-role play was by how they used their voice and positioned their stance and posture. Each actors voice or stance was never the same. The pitch, tone, volume and accent changed every time to represent the different character. No character was similar in voice which made it clear to the audience who they were playing. For example, the male performer (Jimmy Whiteaker) played a narrator while wearing his scarf around his head. His posture was bent over like he was old and frail and his movement was slow and soft. His voice was in a welsh accent, which is a great story telling accent. His tone was soft but happy and uplifting and his facial expression was always in a smile with his eyes bright. Compared to his other character, Jason, this is a dramatic change. Jasons posture was always strong and upright with his head held high and his nose in the air. His movement and gestures were sharp and without regret or thought. And he spoke confidently, in a serious, bold tone and the pitch low and manly. Each actor changed all these qualities in their own way, to create a personality and traits for the character they were playing. Another way they used multi-role play was by using personal props. These props were very minimalistic but once again they were personal to the character they were playing. I thought all of the 3 actors did an amazing job of multi-role play and they have given me many ideas and inspired me to think more about my roles. READ: Catholism 19th century EssayThe set on the stage was very simple and minimalistic. This was definitely more of a quality to the performance than negative. It didnt look over the top and it didnt need to be. Splendid productions state on their website that Splendids powerful cast of three will show how an ancient story can resonate through time, and how the simplest of theatrical ideas can have a devastating impact. And this is exactly what they did, especially with the set. It was so simple yet creative at the same time and even though a rope was just placed in a square on the stage, once the actors stepped into that rope the whole atmosphere changed and thats what created such a devastating impact. The set represented Greek Theatre. It represented the Unities that the play was all in one day, one place and one story. It made the audience concentrate on the actors and appreciate what they were doing and how much of creative thinking had been put into the performance. What I thought was most effective about the set was that the audience was used as part of the set. Multiple times the actors came into where the audience was watching, and they were still in character. Other times they would interact with the audience. But the fact was, they knew the audience was always going to be part of the set however, we didnt. And thats what I thought was so interesting and using the audience really involved them and kept them interacted but also added a lot of symbolism to the story. The main piece of set was a thick rope shaped in a large square centre stage. The rope was the most used part of the set because inside of it the were playing a character and playing the scene. Yet outside of the rope, they were telling the story and being narrators. The minimal set was most effective and was more effective then it wouldve been with complicated set because it forced the actors to be creative and imaginative by miming etc. As they didnt rely on the set to do the job for them. The actors used choral speaking which is when actors speak at the same time. They did this when they introduced Ancient Greece. This was very effective as they changed their voice style a lot throughout and added a lot of humor to it and gestures which gave the audience a break from the seriousness and intensity of the storyline, broke up the story and kept them interested in the performance. It was in unison perfectly and in my opinion it was important that they added humor as it brightened up the performance. The actors performed this very clearly and loud. The actions during the song made it more effective as it added character to the performance and made it more interesting. Also, it involved the audience through laughter. Another reason it was effective was that it focused on the tragic elements of the story but these negative themes were not as harsh as they spoke boldly and humorously about it. The choral speaking had an interesting contrast between conversations and the formal narrative and without it I dont think the performance would have been as enjoyable because it was clear the choral speaking had a great lasting impact on the audience.

Class inequality Essay Example | Topics and Well Written Essays - 1000 words

Class inequality - Essay Example To put the short story in context, the following statistic pertaining to academicians in Morocco raises a relevant point. Since 1981, average earnings for non-manual workers have increased by almost 40 per cent in Morocco; academicians earnings since then have increased by just one per cent, which means that their middle-class status is under threat, and theyre starting to wear a haunted, underclass look. But, as recent as the early 1970’s, things were looking much brighter for the middle classes. Back then it was believed that academic scholars are on a social parity with lawyers, only with access to more, and better, resources and with other trappings that bestow social status. But, the present state of affairs and the lack of enthusiasm for academic jobs paint a grim picture of the nature of class disparity within Morocco, which is related to the kind of disparity depicted by Abouzeid. For instance, the custodian says â€Å"My pay is very low. The Children are endlessly in need of things, costs keep rising and no one gives a damn about us† (The Discontented). This utterance clearly captures the sentiments expressed above about the state of the middle classes in Morocco. The labor unions, which have been pivotal in improving the working conditions of the working classes, have traditionally been very active in Moroccan politics. But the recent trend is unfavorable to the labor movement. The adverse trend is manifest in the kinds of youth conferences taking place across Morocco. One can see the difference: â€Å"The beer-bellied salt-of-the-earth types who still pervade the delegations of the old manual unions at labor unions could never be mistaken for the small businessmen and their wives with the conservative sections. One can hear the difference: many labor union delegates may be quaffing Chardonnay not bitter these days, but there is no equivalent of the upper-class baying for G-and-Ts which will echo